Certified EOS Implementer

Chris Naylor, M.A.

Passionate, strategically focused, and dedicated to helping leaders and teams optimize business results, Chris has more than 25 years of experience providing business coaching services that help companies reach higher levels of growth and success.

Founder/Owner
Better Traction, LLC

Owner/Visionary
OECS Workplace Safety Experts
Visit OECS Website

Certified Consultant
Kolbe Corp

Founder of Better Traction

(formally trademarked B.Better Success Coaching, LLC)

For the past 15 years, Chris has served as a certified business coach for over 500 small to mid-sized clients over a wide range of industries throughout the Midwest.

Always in search of the best tools to help her clients create strong, enduring businesses, she came across the Entrepreneurial Operating System (EOS) and was quickly convinced that it’s the best system to help entrepreneurs create better revenues and profits while also living well-balanced lives.

As a Certified EOS Implementer, she has delivered over 800 session days throughout 100+ Twin Cities companies.

Chris Naylor

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Why Choose Chris as Your Certified EOS Implementer?

A constant advocate for business owners and leaders, Chris works tirelessly in her many roles as EOS Implementer, business owner, speaker, and business coach to help strengthen their capacity to create wealth, live their ideal life and make a difference in the world.

Down to earth, real world, energetic facilitation style that quickly builds trust and rapport with your leadership team.

Broad experience with best practices across many industries and business settings, allowing her to identify and apply patterns of success within a variety of scenarios.

Extensive executive coaching expertise to help leaders and teams create their own best solutions for business problems.

Experience in culture transformation, strengths-based team building, identifying/living core values, leadership development, and conflict resolution programs.

Strong results orientation with track record of inspiring healthy company growth through the EOS system.

Certified Kolbe Consultant

When growing a business, entrepreneurs have to take consistent action to be successful. As your Kolbe Consultant, Chris will help your team take action to better accomplish your goals at work. The Kolbe assessment measures 4 domains: Fact Finder, FollowThru, QuickStart and Implementer.

The benefits of utilizing this assessment include:

Individual

Improve Productivity

Develop Leaders and Managers

Increase Engagement

Team

Enhance Communication

Collaborate Effectively

Boost Performance

Organization

Hire and Retain Successfully

Right People in Right Role

Amplify Culture

See what business owners and leaders have to say!

We are finishing up our second year of operating our company on EOS and I could not imagine doing it any other way. The tools that EOS have provided have allowed us to experience record growth and profits the past two years along with increased employee morale and retention. Chris has been instrumental in teaching us how to implement the EOS tools throughout our entire company.  Our leadership team really looks forward to our quarterly sessions with Chris. She has this awesome ability to get the very best out of our team.

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Mark Duitsman

Integrator, Plaisted Companies, Inc.

Doran is a company that has experienced tremendous growth in a short amount of time. Chris was instrumental in helping us to create our organizational structure and to put in place practices for ensuring we continually evolve. She really listened to where we were as an organization, helped us to crystalize our vision for the near and long term, and gave us the tools to successfully roll out Traction companywide in a way that has been truly transformative. As a business owner herself, Chris also has a unique ability to be both a compassionate listener and facilitator, and at the same time honest and bold in her assessments and in challenging her clients to be their best.

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Anne Behrendt

President and CEO of Doran Companies

Chris was a crucial part of our Traction journey.  The entire system has changed our business in the most positive ways.  Chris allowed us the flexibility to personalize the tools in a way that resonated with our culture and the things that are most important to our business.  She was supportive and reassuring and helped us hold ourselves accountable to sticking with it. The greatest transformation was the exercise to help us revamp our values, which now permeates every decision we make.  I’m proud of what we’ve become and what we have the potential to be.

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Jen Stella

Director of Operations of Park Avenue Center

We have had the pleasure of working with Chris for the past three years.  Her experience with many businesses and industries give her the insight to ask the tough questions, and lead thought provoking discussions.  Chris also always brings us back to the EOS materials, when we stray too far. She has been a strong business partner for us.

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Michele Pipitone

VP-HR, Satellite Shelters

We tried to implement EOS/Traction on our own with less than stellar results. We then did a re-boot with Chris Naylor, and her implementation skills, knack for holding us accountable, and her general guidance helped us take our Leadership Team to the next level.  We then deployed Traction to the whole company, and now our team says “What’s Working” is our Level 10s. In 2019 we had the best year in the history of our company. We are grateful to Chris and for her leadership.

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Amy Norton

Integrator, Mid-America Marketing

Craft & Crew hospitality has been working with Chris Naylor since 2016. Chris was able to take a group of hospitality employees who didn't have a ton of experience working with any type of business model and turn my team into savvy entrepreneurs who now think about the big picture vs our day to day endeavors. Without EOS and Chris Naylor implementing Traction into our organization, we would not be nearly as far along as we are today. We have grown significantly in profitability each year since implementing EOS with Chris.

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David Benowitz

President & COO, Craft & Crew Hospitality

Having heard about EOS from many sources and then reading Gino Wickman’s books, I was impressed with the system and thought I could implement it on my own at the company I founded.  After a couple years of trying with moderate success, we decided to bring Chris in to help us accelerate hitting our goals. This was the best decision I could have made! With Chris, we were able to develop a solid framework for EOS — reaching every level of the company.  As a certified implementer, she worked hard to keep us on track and on goal. She is also positive, creative, and insightful which made our planning sessions all the more valuable. We are seeing excellent results after only 1 year of working with Chris!

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Kris Lynch

CEO / Founder, SmartBase Solutions

Since Chris Naylor led us through successful  EOS implementation, we’re much more organized, communicate far better, and have a logical company structure now.  The energy and expertise that Chris brought made all the difference. Assigned reading is not a stand-alone strategy for improving your company.  Teaming up with a passionate expert to execute positive change will bring positive results. Chris Naylor is our passionate expert and the results have been fantastic.

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Anne Hed

CEO, Hed Cycling

Achievements & Education

Her areas of expertise include large-scale business coaching and change management to working with small, family-owned businesses and private, mid-sized companies.

  • Certified EOS Implementer for 7 years and founder of BetterTraction, LLC
  • Owner and Visionary of OECS Workplace Safety Experts
  • Board member of the National Association of Women Business Owners
  • Founding board member of Wayzata Women in Business, a division of the Greater Wayzata Area Chamber of Commerce, whose mission is to inspire and empower women in business.
  • ICF Certified Business Coach
  • Ohio State University Graduate, with a Master’s Degree in Business Administration-Human Resource Management specialization.
  • Certified Kolbe Consultant

Achieve New Heights with Better Traction

To find out more about the EOS Process, or for general EOS questions, contact Chris at 612-802-9137 or send her a message at chris@bettertraction.com.

Contact Chris Today!

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